Influencer Agency

What Is An Influencer Agency?

An influencer marketing agency helps a business or brand plan, execute, and manage influencer marketing campaigns.  An influencer marketing agency builds its business around influencers. The agency acts as a bridge between the influencers and brands. With influencers become more and popular, businesses and brands who need to promote their product or service use influencers to create brand awareness. Using a popular influencer to promote a products or brands is one of the best ways to instantly bring traffic to a business or website. This is done by product placement, sponsored content or paid sponsorships. The influencer agency’s role lays in managing this whole process.

An influencer agency is entirely focused on marketing with social media influencers. Creating marketing campaigns and strategies by using popular social media influencers to promote a brand and message to the broader audience. Influencer marketing can be done as an alternative or in some cases be combined with the traditional digital marketing strategies.

What Does An Influencer Agency Do?

An influencer agency can have many roles. It all depends on the clients requirements and which project they take on. Before you embark on your journey to starting your own agency, there are some basic functions of influencer marketing agencies that you should understand:

• Finding the right influencer for the job. It’s the job of the agency to scout and find the relevant influencers for a particular campaign. Make sure you have a good diversity of influencer for different audiences. 

• Content creation. Helping and guiding the influencers marketing campaigns. You are in charge of the whole campaign process. Be aware of the brand’s target audience and the influencers execution. 

• Influencer marketing agencies select a social media platform that best suits the specific brand or service. They also give advice on how to develop a successful marketing strategy to achieve the set goals. This can be by tools such as contents, giveaways or product placements.

• The influencer agency is responsible for all the negotiations between the brand and the influencer. Planning, schedules, goals, salary and contracts all falls on the shoulders of the agency.

• All management of a campaign is expected from the agency. They are expected to supervise the whole campaign and make necessary corrections and change if something goes wrong.

• The influencer agency is in charge of execution of the whole marketing campaign.

• Optimization is another important element of being a successful agency in this industry. Measuring, looking at data, analysing and suggesting how to optimize a campaign and reach a wider audience.

• After completion, the agency has to report on the campaign results obtained. Present the data. The client should be presented documentation on what the agency has spent the budget on and get all the insights regarding the campaign performance.

• ROI (return of investment). To have success in any business, one of the main skills is to increase profits while spending less. The influencer industry is no different. Cultivate a habit of spending the clients money as it was your own. With care and to get the optimal results.

Create A Business Plan

If you’re convinced that this business model is for you, then start with creating a business plan. List everything from scratch and what it will take for your to get to your goals. Heroes a list of some elements that you can include in your business plan:

• Pick a name and niche
• Form a business entity
• Get your EIN and register for taxes
• Open a bank account
• Create a website
• Find influencers
• Find clients

Choose Your Niche

Focusing your services to serve a specific niche in this industry will help you offer quality services and deliver better results than standard social media marketing agencies can. Mastering one niche will help you understand how to target and reach a specific audience. Clients with specific brands or services will pick you as an expert for their brand or product. This will help your business grow exponentially and secure your long-term relationships with your clients. It will make it easier for you to customize your service to your clients unique requirements. You will better present solutions to their challenges and ultimately attract more clients that are active in that specific niche.

The advantages to having a social media marketing company focused on a certain industry are really many. The main reason being that businesses are always looking to collaborate with service providers that know their industry and understand their specific needs. E-commerce businesses don’t have the same needs as the health care industry. Neither do beauty product businesses have the same needs as educational organizations. Lastly, focusing on a niche will make it easier for you to market yourself to potential clients and allow you to focus on a specific target audience when spending money on branding your influencer business. It’s worth noting, that you can always add more niches to your service as you grow your business. That is, if you don’t have enough work to do with your prime niche.

Research The Industry

If you want fast results with your influencer marketing agency, do your research. Research the niche you are targeting and your competition. See what other agencies offer in terms of services and pricing. Notice how they are presenting their services. Look at what they use to define their brand and how they approach their clients. Make sure you not only do your initial research but also always stay on top of anything that could qualify as industry trends. You want to be familiar with any changes or events that may have an effect on your clients’ businesses.

Make sure you understand your role within this industry. Social media marketing agencies generally offer one or numerous of the following services:

• Increase social media presence
• Social media advertising
• SEO
• Website design
• Content marketing
• Content writing
• Video marketing
• PR services
• Community management
• Review and comment management
• Handling influencer marketing campaigns
• Social media planning
• Creating strategies for and running social media campaigns

Finding Influencers

Once you have established your business, you can start making list of influencers that you wish to work with. This can be a difficult process because of the vast amount of platforms and influencers. However, whatever way you go about finding your influencers, here’s a few things you should consider:

• Does the influencer represent your chosen niche?

• Does the influencer engage with their followers?

• Does the influencer have a positive brand name with the niche?

• What type of content does the influencer regularly post?

• What type of content does the influencer share?

• What type of values and opinions does the influencer hold?

• Does the influencer have relevance within your niche?

• Is the influencer angle to reach your clients audience

• Does the influencer have a high engagement score?

Mega Influencers

Mega influencers are influencers with a huge following. They often have numbers of followers that range from 1 million followers and up.

Macro Influencers

These are the influencers with a following that ranges from 100,000 to 1 million followers.

Micro Influencers

These influencers have a very limited following of anything between 5,000 to 20,000 followers.

Nano Influencers

The final type of influencers are nano influencers with a following of less that 1000 followers.

Getting Started

Once you’ve found your preferred influencers, you need to convince them to work with you. You need a good pitch and written agreement that will convince them to collaborate with you. Make sure you offer monetary payment as well as offering your influencers free products in return for shout-outs or brand promotions. Here are a few things you should prepare before you reach out to influencers:

• Send personalized emails

• Be transparent

• Present your goals and target clients

• Treat them as business partners

• Be professional and courteous

Don't expect a reply from all the influencers you contact. In fact most of them will probably not reply your first message. They get tons of emails and dm’s. Which is why spending some time on preparing a powerful first contact message is important. Be consistent. If you don’t get a reply from someone you really want on your boat, don’t give up on then. Send then a second message. Be optimistic. Remember, that this whole influencer marketing industry is very young. It’s a competitive business. However, it’s also a growing and trendy type of business. So, take your time and build your business slowly, but surely. Keep your vision and end goals always on mind. If you really want to engage in this field of work, and you are willing to do the work, there is a spot just for you.